LOGO DESIGN + VISUAL REBRAND
VANILLAWOOD
Vanillawood is a high-end, full service design + build firm based in Lake Oswego, Oregon. With the goal of bringing their original branding up to speed with the level of service and expertise they were providing customers, Vanillawood approached KP Creative Consulting to redesign their visual brand + logo to be implemented into both print + digital assets.
Phase One:
LOGO REDESIGN.
All above designs by KP Creative Consulting
As a prominent design and construction firm known for its sophisticated and stylish projects, Vanillawood sought to develop a modern, sleek, and chic visual identity that would reflect their expertise in creating luxury, contemporary spaces.
Objectives
Modernization: Update the existing logo to a more contemporary design.
Elegance and Simplicity: Ensure the logo embodies elegance and simplicity, resonating with high-end clients.
Versatility: Create a logo that is versatile and can be used across various mediums, from digital to print.
Brand Alignment: Ensure the new logo aligns with the firm’s brand values and aesthetic principles.
Process
1. Discovery and Research
We began with an in-depth discovery phase to understand the client’s brand, values, and vision— including internal interviews, market research, and a comprehensive brand audit.
2. Concept Development
With a clear understanding of the client’s needs and market position, we moved to the concept development phase, which included the development of mood boards, color palette exploration, and producing initial sketches and drafts to explore different design directions.
3. Design and Refinement
Based on client feedback, we refined specific concepts to prioritize typography, iconography, and balance/proportion.
Phase TWO:
visual rebrand.
Project Overview
Following the successful redesign of the logo, we implemented the new visual identity across all digital and physical assets to ensure brand consistency and enhance market presence.
Objectives + Process
Brand Consistency: Ensure uniform application of the new visual identity.
Digital Integration: Update all online platforms with the new logo and branding elements.
Physical Assets: Revamp printed materials and physical assets with the new design.
Seamless Transition: Ensure a smooth transition with minimal disruption to operations.
