Style X Lynde
Style X Lynde, a Portland based stylist, sought to bring their long-dreamt of vision to life. They turned to KP Creative Consulting for a comprehensive brand development experience. Our collaboration with Style X Lynde was marked by collaborative creativity and innovation, aiming to encapsulate their unique vision and values.
Phase One:
Understanding the brand.
At KP Creative Consulting, we believe that the foundation of any successful brand development project is thorough and insightful research. For Style X Lynde, this meant embarking on an in-depth exploration of various elements that would shape their brand identity. Here’s a closer look at our research process:
Market Analysis: We began by analyzing the current market landscape. This included studying competitors, identifying market trends, and understanding the preferences and behaviors of Style X Lynde’s target audience. By gathering and synthesizing this information, we could pinpoint opportunities for differentiation and innovation.
Brand Ethos Exploration: Understanding the essence of Style X Lynde was crucial. We conducted a comprehensive interview with the Style X Lynde founder to grasp her vision, mission, values, and long-term goals. This deep dive into the brand’s core helped us ensure that every creative decision aligned with their true identity.
Inspiration Sourcing: To fuel our creative process, we sought inspiration from a variety of sources. This included examining successful branding strategies across different industries, exploring artistic and cultural trends, and studying influential design movements.
Phase Two:
Building a brand identity.
Creating a distinctive and memorable logo was a pivotal part of our process with Style X Lynde. Our goal was to craft a design that not only stands out in the competitive styling industry but also embodies the sophistication that the brand represents.
Phase 3:
Putting it all together.
After building an extensive understanding of the brand identity, vision, and values, we meticulously selected fonts, colors, and imagery styles that align with the brand’s identity, fostering a cohesive and visually appealing aesthetic.
Photos by Holly Hursley
Phase Four:
Bringing it all to life.
To complete the transformation, we designed a user-friendly, website that serves as the perfect digital storefront for Style X Lynde, offering a seamless experience for their clients.