Jardin
Jardin is more than a wellness practice— it’s a lifestyle experience that merges movement, art, and nutrition to inspire holistic living. When the founder approached KP Creative Consulting, Jardin sought a brand refresh that would clearly communicate this unique philosophy while creating cohesive visual and digital experiences for their clients.
KP Creative was tasked with redefining Jardin’s brand identity, designing custom graphics, building a fully functional website, and producing supporting assets, including business cards, social media templates, and product labels for their signature pantry goods. The goal was to craft a brand that feels modern, approachable, and reflective of Jardin’s commitment to nurturing the mind, body, and spirit.
Phase one:
CLARIFY + REDEFINE THE BRAND IDENTITY
Jardin Chiropractic sought to transcend traditional chiropractic care by integrating movement, art, and nutrition into a cohesive holistic lifestyle brand. Our first step was to distill this vision into a clear and compelling brand identity that resonated with their target audience.
Brand Strategy: We conducted a full brand audit, in-depth consultations, and consumer research to uncover Jardin’s core values, mission, and audience perceptions. This process ensured that the refreshed brand identity authentically reflected their holistic approach to wellness.
Visual Identity: We reevaluated the existing logo suite to define a modern, clean image, paired with a curated, versatile color palette that captures the harmony between nature, movement, and artistic expression. The visual system balances sophistication with approachability, creating a brand that feels both contemporary and grounded.
Messaging: KP Creative then developed a clear and compelling voice that communicates Jardin’s philosophy through the founder’s voice and experiences—highlighting the interconnectedness of movement, art, and nutrition as pathways to overall well-being. Messaging was crafted to resonate across digital platforms, in-person experiences, and product touchpoints, creating a unified narrative.
Phase two:
Visual language + digital experience
With a refined brand identity in place, we turned our focus to creating a cohesive visual language that would engage, inspire, and educate Jardin’s community across all touchpoints. Every design element was crafted to reflect the brand’s unique philosophy—merging movement, art, and nutrition—while fostering a sense of connection and well-being.
Custom Graphics: We designed a comprehensive suite of graphics that blend artistic expression with wellness-focused themes. From digital illustrations and social media visuals to in-studio signage, each graphic reinforces Jardin’s holistic narrative while maintaining consistent brand aesthetics across platforms.
Website Development: We built a fully responsive website that serves as more than an online presence, it’s a digital hub for holistic living. The site features educational resources on movement, nutrition, and wellness tips. Above all, offers a clean user experience for both new and returning patients.
User Experience: Prioritizing usability and accessibility, we created an intuitive navigation system that allows visitors to effortlessly explore content, book appointments, and engage with the brand.
Phase THREE:
SUPPORTING ASSETS + BRAND IMPACT
To reinforce Jardin’s brand presence across every touchpoint, we developed a comprehensive suite of supporting assets that extend the refreshed identity beyond the logo and website. Each element was carefully crafted to maintain visual consistency, elevate the client experience, and communicate Jardin’s holistic philosophy.
Print Assets: KP Creative designed a suite of high-quality print materials, including business cards, stationery, and promotional pieces, that incorporate the refreshed brand identity. Each piece reinforces Jardin’s sophisticated yet approachable identity while creating a consistent and memorable brand experience across physical touchpoints.
Social Media Templates: We built a library of fully customizable templates for social media, enabling Jardin to share content consistently while maintaining a cohesive look across Instagram, Facebook, and other platforms. These templates support a variety of post types, from educational content and service promotions to wellness inspiration, ensuring the brand voice is always present.
Product Labels: Finally, we developed branded labels for Jardin-specific pantry goods, including nutritional items aligned with their holistic lifestyle approach. The labels marry aesthetics with functionality, highlighting product information while reinforcing the brand’s commitment to mindful, health-conscious living.
THE OUTCOME
The comprehensive rebranding, combined with these supporting assets, has positioned Jardin Chiropractic as a leader in holistic wellness. By seamlessly integrating movement, art, and nutrition into their practice and visual identity, the refreshed brand has strengthened client engagement, enhanced recognition, and established a consistent, polished presence across both digital and physical touchpoints.